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From Struggle to Success: My Digital Marketing Journey
I’m Akash, a passionate digital marketer from Nagpur, Maharashtra, dedicated to helping businesses like yours thrive online. But my journey wasn’t easy—it was filled with challenges, self-doubt, and countless nights of learning.
From a Sales Job to an Uncertain Future
After completing my MBA from Pune University in 2019 (along with an engineering degree), I stepped into the world of sales. I worked for 1.5 years in Pune, knocking on doors, making cold calls, and learning how businesses operate. But then, life changed overnight.
When COVID-19 struck, I had to return to Nagpur, leaving behind everything I had built. I felt lost, uncertain, and unsure of my next step. That’s when I decided to reinvent myself.
I enrolled in a 6-month digital marketing certification course, eager to build a new career. But when I landed my first job, reality hit me hard—I only had theoretical knowledge. I lacked the confidence to run real campaigns. Clients expected results, but I didn’t know how to deliver them.
Overcoming Fear and Mastering Facebook Ads
I refused to give up. I spent hours studying articles, watching YouTube tutorials, and analyzing real-world campaigns. I had to teach myself what no course could—how to get real results.
My company sold application to mobile retailers across India, and we needed high-quality leads. I was given a chance to run Facebook ad campaigns—but I had zero hands-on experience.
At first, I failed. My ads weren’t performing. I didn’t know how to target the right audience, track pixels, or optimize for conversions. But instead of quitting, I kept tweaking ad creatives, copywriting, and lead forms—until something clicked.
With just a ₹10,000 budget, I launched a campaign that generated 62 leads. From those leads, we closed a client worth ₹90,000. That moment changed everything for me—I realized the power of Facebook Marketing and how it could transform businesses overnight.
Helping Businesses Generate ₹15+ Crore in Revenue
Since 2021, I’ve been managing high-performance Facebook ad campaigns that have helped my company generate over ₹15 crore in revenue annually. But I never stopped learning.
I enrolled in advanced courses, studied from top marketing experts, and mastered strategy crafting, budget optimization, campaign scaling, and performance tracking. I’ve now managed lakhs in ad spend across multiple businesses and industries.
Am I a “Facebook Ads Guru“? Maybe not. But here’s what I do know:
I understand what works and what doesn’t.
I create data-driven strategies that actually drive revenue.
I help businesses stop wasting ad spend and start seeing real results.
Now, It’s Your Turn to Grow
I started this project with one goal—to help business owners like you build a strong online presence and scale profitably.
Today, every consumer is on their phone, searching for products and services like yours. If you’re not leveraging digital marketing, you’re missing out on potential customers every single day.
If you’re ready to stop guessing and start growing, let’s talk. I’ll craft a strategy tailored to your business and help you unlock the true potential of Facebook advertising.
Let’s take your business to the next level. Contact me today!
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One of the biggest questions business owners ask is: “How much should I spend on Facebook Ads?“
The answer depends on your goals, industry, audience, and strategy. Instead of focusing on just the cost, think about the return on investment (ROI).Here’s how to determine the right budget for your business:
1. Start with Your Business Goals
Before setting a budget, ask yourself: Do I want more brand awareness? (Lower cost, more reach)
Do I want website traffic? (Moderate cost, more clicks)
Do I want leads or sales? (Higher cost, direct business impact)
The more valuable the goal (like sales), the more you may need to invest per conversion!
2. Minimum Budget for Testing
If you’re just starting, begin with at least ₹500 – ₹1,000 per day for testing.
Run your ads for 4-7 days to gather enough data.
Analyze what’s working—then scale up. Don’t judge an ad too soon. Facebook needs time to optimize results!
3. Industry & Competition Matter
Highly competitive industries (real estate, finance, healthcare) require higher budgets.
Local businesses or niche products may see great results even with a lower budget. If competitors are spending heavily, you may need a higher budget to compete effectively.
4. Calculate Based on Customer Value
Your budget should be based on how much a new customer is worth to you. Example: If your average sale is ₹5,000, and you’re willing to spend ₹1,000 to acquire a customer, then your ad budget should align with that goal.
Think in terms of long-term customer value, not just one-time sales!
5. Daily vs. Lifetime Budget
Daily Budget: Facebook spends up to this amount daily (ideal for ongoing campaigns).
Lifetime Budget: Facebook spreads the budget over a set period (useful for limited-time offers). Start with a small daily budget, analyze results, then scale up gradually!
6. Scaling Your Budget for Maximum ROI
Once you find a winning ad campaign, increase the budget by 20-30% every few days.
Sudden large increases can disrupt performance.
Gradual scaling keeps Facebook’s algorithm optimized. If an ad is profitable, keep reinvesting your earnings into it!
So, How Much Should You Spend? Brand Awareness: ₹500-₹2,000 per day
Website Traffic: ₹1,000-₹5,000 per day
Lead Generation & Sales: ₹2,000-₹10,000+ per day (depending on competition)
The key isn’t just how much you spend—it’s how smartly you spend it!
Is Facebook Advertising Worth It?
Absolutely—if you do it right! A well-planned ad strategy can generate high returns on a small budget. Want to run a profitable Facebook Ads campaign? Let’s talk! I’ll help you set up a budget that works for your business and delivers real results.
Contact me today to get started!
EMI SAFE (Mobile Recovery Tool)
Industry: Fintech | Objective: Generate leads
Challenges: High CPL (Cost Per Lead), low conversion rate
Strategy:
Results:
25000+ Leads generated in 12 months
Cost per Lead: Reduced from ₹195 to ₹28
Include before & after screenshots of Ads Manager analytics
QUICK LOCK (Mobile Recovery Tool)
Industry: Fintech | Objective: Generate leads
Challenges: High CPL (Cost Per Lead), low conversion rate
Strategy:
Results:
12300+ Leads generated in 12 months
Cost per Lead: Reduced from ₹128 to ₹19
Include before & after screenshots of Ads Manager analytics
Case Study: Increasing App Installs for Islamic Ishtehar
Client Overview:
Islamic Ishtehar is a mobile application designed to provide users with authentic Islamic content, including daily duas, hadiths, prayer times, and community discussions. The app aims to engage users seeking reliable Islamic knowledge while fostering a sense of community.
Objective:
The primary goal was to increase app installs and improve brand awareness among the target audience through strategic digital marketing efforts.
Challenges:
Low visibility among the target audience.
High competition in the Islamic app niche.
Limited ad budget for app promotion.
Need for high-quality and engaging content to attract users.
Strategy Implemented:
Targeted Social Media Advertising:
Ran Facebook and Instagram ad campaigns focusing on interest-based targeting (Islamic content consumers, Quran readers, and prayer app users).
Created video ads showcasing app features and benefits.
Used carousel ads highlighting different sections of the app (prayer times, duas, Islamic articles, etc.).
Google Ads (App Install Campaigns):
Launched Google App Campaigns (UAC) to drive installs directly from search results and YouTube ads.
Used in-app engagement tracking to optimize ads for higher conversion rates.
Results Achieved:
Achieved a cost per install (CPI) of ₹3.6 from Google Ads.
Completed approximately 1,700 installations within a week.
30% lower cost per install (CPI) compared to industry benchmarks.
Increased user engagement with an average session duration of 7 minutes.
Conclusion:
The strategic combination of targeted advertising, and ASO significantly boosted Islamic Ishtehar’s app installs and engagement. By leveraging digital marketing techniques effectively, the app successfully reached its intended audience, leading to sustained growth and higher retention rates.
PUJA RESIDENCY MANKAPUR NAGPUR MAHARASHTRA